CFOs steer a steady path through volatility

Profit forecast is strong amid shaky economic outlook

 

Heavy focus placed on sales and marketing

 

Although finance leaders’ confidence was shaken by economic turbulence, they remained upbeat about their ability to drive profits in our latest quarterly CFO survey.

 
 

What's in the report?

  • Confidence about meeting increased demand and cost control goals plunged.
  • The numbers reflected a state of economic and political volatility.
  • Expenses are rising for IT/digital transformation and sales and marketing.
  • CFOs are carefully watching the implications of November’s election.
 
 
 
 

Connect with our leaders

 
 
 
Content disclaimer

This content provides information and comments on current issues and developments from Grant Thornton Advisors LLC and Grant Thornton LLP. It is not a comprehensive analysis of the subject matter covered. It is not, and should not be construed as, accounting, legal, tax, or professional advice provided by Grant Thornton Advisors LLC and Grant Thornton LLP. All relevant facts and circumstances, including the pertinent authoritative literature, need to be considered to arrive at conclusions that comply with matters addressed in this content.

For additional information on topics covered in this content, contact a Grant Thornton professional.

Grant Thornton LLP and Grant Thornton Advisors LLC (and their respective subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Grant Thornton LLP is a licensed independent CPA firm that provides attest services to its clients, and Grant Thornton Advisors LLC and its subsidiary entities provide tax and business consulting services to their clients. Grant Thornton Advisors LLC and its subsidiary entities are not licensed CPA firms.

 

Connect with us on social media