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Event type:
ON-DEMAND WEBCAST
Event location:
Online
Recommended CPE Credits:
Please note: CPE credits are not awarded for webcast replay.
Event audience:
Finance, operations and marketing professionals with companies that have or are considering creating a loyalty program
Event contact details:
Loyalty programs: The myths, the risks, and the key to ROI
Event Description
The majority of consumer-based businesses – especially hospitality, lodging, restaurants, gaming and retail – invest heavily in strategies to attract and retain high-frequency customers. Loyalty programs are a common and popular tool, but success is elusive, costs are high, and the results are often disappointing. In this webcast, learn more about the common myths and misconceptions related to how loyalty programs actually work and the secrets to unlocking value.
Our subject matter specialists will address:
- The common goals that drive loyalty program adoption
- The popular and widespread misconceptions about loyalty programs that lead to underperforming strategies
- The financial risks related to underperforming loyalty programs
- An introduction to new approaches to loyalty analytics and insights that are leading to better strategies and are the key to unlocking the value of loyalty programs
Date and time
Original broadcast Wednesday, December 13, 2023 2:00 PM ET - 3:00 PM ET
Recommended CPE credits
Please note: CPE credits are not awarded for webcast replay.
Learning objectives
- Identify the common goals that drive loyalty program adoption
- Recognize the misconceptions about loyalty programs that lead to underperforming strategies
- Determine the financial risks related to underperforming loyalty programs
- Apply new approaches to loyalty analytics and insights to design better strategies and improve the ROI on loyalty investments
Grant Thornton speakers:
Kevin O’Connell
Managing Director, Growth Advisory
Kevin is a Managing Director in the Strategy %26 Transactions advisory practice. He has extensive experience analyzing customer markets and developing strategies for growth.
Pittsburgh, Pennsylvania
Industries
- Retail & consumer brands
- Not-for-profit & higher education
- Transportation & distribution
Service Experience
- Advisory
- Growth and transformation
- Commercial and growth
Recommend field of study
Business Management and Organization
Program level
Overview
Prerequisite
N/A
Delivery method
Group - Internet
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